The world of beauty, as we know it, is changing.
It’s used to be all about harsh peels and alcohol cleansing wipes made from chemicals that could degrease machinery. But then the clean beauty trend exploded and everyone got out their dirty dozen lists.
We were at the forefront of that trend. But we quickly realized that simply cutting out chemicals missed the point. It’s fear-based, avoidance-centred and totally ignored the HUMAN underneath the surface.
The third wave of natural skincare is about bringing YOU into the equation. You-centred beauty goes beyond what you don’t want and focuses on what we do want. And we want to do this holistically for long-haul results.
So how do we do this? Over the last 20 years, we have been treating skin this way and here’s what we believe...
It’s about really seeing you
One thing our founder would hear all the time was about how her skin patients felt invisible. It’s not uncommon for her to have a day where she sees patients cry fat, salty tears (and she will try not to cry too):
“I feel like everyone sees my acne, not me.”
“I want people to pay attention to what I have to say, not my crazy redness.”
Those words would punch her right in the gut because she had also felt unseen, ugly, unwanted when she struggled for years with acne.
“It was like a battle with myself. I would want to wash away and erase my acne, which was really a part of me. I needed to love all of me to begin to heal. That’s when my skin cleared up for good.”
You are not your acne.
You are not your redness.
You are not your flaws.
Taking the hate and shame out of beauty is important. We can be shamelessly vain (and we are) without tearing ourselves down.
We want you to be A SIGHT. You deserve it. Life is enough of a hustle without the extra load of skin anxiety.
So, our approach is about you first, fixes second. It’s high-results skincare that’s loving and hopes to inspire self-exploration.