Wal-Mart launches cosmetics line for eight year olds

//Wal-Mart launches cosmetics line for eight year olds

Wal-Mart is set to introduce a new line of make up geared towards 8-12 year old at the end of February.  The brand will be called Geo-Girl and include products such as mascara, blush, lipstick and face shimmer.  And the retail Goliath touts that Geo-Girl is “mother approved” as it is to contain natural ingredients (forgive me if I’m skeptical of the line’s purity… we shall see when it comes out).  Though, many reports have also said Geo-Girl will also have many anti-aging anti-oxidants in its formulas…which may make many mom’s uncomfortable.  Eye bags at Eleven?  No problem!

But while Wal-Mart hopes to have parental blessing, Geo-Girl will be a youth-centric brand.  Tweens make up the majority of internet users under the age of 18, and with item names such as “QTPi” (Cutie Pie), “FYEO” (For your eyes only), and “URA*” (You are a star), Geo-Girl attempts to speak to youth in a language they understand: text.

So, little girls are being groomed to be little ladies, who can now make playing dress up a reality.  They won’t have to break into mommy’s coveted make-up drawer and marvel at the wonder of lipstick, soon enough they’ll have their own cosmetic bags and be experts at contouring.

As a natural beauty author and entrepreneur I guess I am supposed to be happy that a conglomerate like Wal-Mart is breaking in the make-up consumers of tomorrow – but instead I’m just a tad disturbed by this new venture.  To me it seems more like a cash grab targeting tweens and exploiting the idolization children have of adulthood.  But am I blowing this out of proportion?  For decades children have been adorning dolls – picking out their outfits and styling their hair, is it okay for them to begin doing the same for themselves?  Or have we simply been capitalizing on kids for longer than we think?  I mean, I myself had twelve Barbies, two Kens, a Skipper, a Barbie Corvette, a Barbie Soda Shoppe, a Barbie Dream House, even a Barbie Recording Studio (!)…and a mountain of Barbie clothes (which of course led my mother to buy me a Barbie clothing case – which is just a pink plastic box with a cursive capital “B” on the lock).  This may have trained me to be the apparel consumer I am today (a drug I’m trying to quit).  So why am I surprised that Wal-Mart is now selling cosmetics to kids when companies have forever been finding new streams of revenue from this very lucrative market?

Geo-Girl also boasts that its packaging will be completely recyclable – kiddie cosmetics with a conscience?…I’m beginning to feel that its a very strange world we live in.  But whether I agree with this or not, its happening.  So maybe sugar and spice and everything nice will soon be antiquated.

The concept of childhood inevitably changes, and a new generation is emerging…and this one knows how to use lash lengtheners.

2012-06-14T15:59:05-04:00 By |Natural Beautycare|8 Comments

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8 Comments

  1. jean February 1, 2011 at 9:51 am - Reply

    Somehow either it is because the body carries our cosmic memory from past lives and we repeat our beliefs and behaviors. Or parents of girls are not doing enough to increase our wisdom just our physical comforts.

  2. Lindsey February 2, 2011 at 9:11 am - Reply

    Where are the parental CONTROLS on all of this? Why would mothers endorse the use of these products for their 8 year olds? If this line explodes, well it says more about adults than it does about children; namely, the adults caring for those children.

  3. rosalie February 3, 2011 at 11:24 am - Reply

    they should clarify that the geo line is The-One-WalMart-Marketing-Exec-Who-Happens-To-Be-A “mother approved”

  4. Travis Grier February 3, 2011 at 10:58 pm - Reply

    Shocking, really! I’m not sure where to really begin. As a father of three girls, all three are ‘too young’ to be targeted for this. What a trend. I wonder what the target market age will be when I have granddaughters. Wow. Shame on them.

    I’m not suggesting that anything should be done about this, the gussying up of eight year olds, wrapped in environmentalism – oh, it’s bio degradable, recyclable and isn’t that commendable? As long as we get it by Al Gore and the like, we’re morally sound, right? What’s next? Crack cocaine with ‘Antioxidants’? Really, the only thing that can be done is for individuals to just not buy the crap. Kill the idea, make it go broke, or just ignore it, if you care. Tell your girls not to play with the kids who are wearing it, if you’re really serious, or just tell them to stay away from their degenerate parents.

    Me, I’ll just look out for my own. It’s not all that different from letting kids eat McDonalds or watch violent or perverse movies or play violent or perverse video games. Eight years old is too young. The big thing for me isn’t that we need more government regulation. I don’t care about a mass movement. I just think the whole idea of an eight year old in make-up, other than Halloween make-up, has a sleazy, low-life, under belly. Look at the branding…look at the image Walmart is creating with those product names.

    I used to live in Japan and I lived there a few years. I’m observant. Porno is a thriving industry there, like it is in the U.S. – people will be people. One trend there in that industry and in fashion magazines and Manga (Japanese comic-like books for adults) was presenting school girls in school girl uniforms as sexy – porno stars dressed up this way–a common thing. A very strange and greasy thing, when you consider, every pre teen girl in the country is wearing the uniform on a daily basis – eye candy for curious Yuki the pervert.

    One has to think of what affect this has on men. Seriously. At the core of this issue, in my opinion, there is something strange about mass marketing material which depicts young girls in situations that are for women – sex with men. To put it bluntly, in the real world, girls who wear the uniforms that are being copied in Japanese pornography are children. Men who behave like that with children, justifiably go to jail. Even in jail, the code of ethics punishes these men further…

    So, is Wal-Mart responsible for anything an individual grease ball does or doesn’t do? No, in my opinion. But, hey, I don’t believe bars are responsible for drunk drivers. Just another way for losers to shift blame for their actions. Is Wal-Mart slimy? Hell yes they are! Are parents who dress their daughters up like ladies of the night stupid? You bet they are – as stupid as they come.

    Me, I’ll just go about my business, raising my family the best I can, enjoying the finer things in life, navigating ‘potential danger and educating my daughters to think for themselves and generally be sceptical of popular movements, avoiding jumping on the Barbi band wagon or any other band wagon for that matter – steer clear of walmart and their shoppers!

  5. Sandi February 4, 2011 at 11:35 am - Reply

    Another thought provoking blog…It’s interesting I was just doing my bible study this morning (yes that old book!) and I was reminded that one of the signs of the time (yes the end times) is a huge increase in perversity.

    Now I’m not setting my clock or anything but it certainly astounding the difference in just a few decades. Now that I have a child on the way I will have to contend with child size hip huggers, bikinis, halter tops, lipsticks and songs like “my humps” playing on their cell phone.

    The sexualization of young girls or children is certainly a marker of where we are in society…we’re certainly not becoming more enlightened. This really saddens me actually and we need to address the issue at home and out in public. If we don’t actively protect our children we are leaving them vulnerable to wolves.

    • kristen February 4, 2011 at 7:04 pm - Reply

      Thank you all for all your comments. It brings up issues we are all passionate about. I’m so happy to see that other people feel the same way I do.

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.