Formaldehyde-laden hair dos all the rage: Health Canada cracks down on the Brazilian Blowout

//Formaldehyde-laden hair dos all the rage: Health Canada cracks down on the Brazilian Blowout

I take for granted that I have straight, frizz-free hair.  Actually, in true want-what-we-can’t-have fashion, I wish often fantasize about a head full of romantic ringlets.  But changing the natural constitution of our hair is not without risks.

Hair smoothing treatment, Brazilian Blowout has been getting lots of buzz.  And many of my curly-haired clients had asked me what I thought about it.  Tired of damaging their hair and using up tons of time with their straightener in the morning, the treatment has natural appeal.

Well, unless Health Canada has anything to say about it -they recently released a statement of its toxic levels of formaldehyde. Uh-oh.  As a person who doesn’t believe in many beauty products Health Canada does let pass, this sends shivers down my spine.  I even heard from beauty insider (my own stylist) that industry professionals even experienced the product being taken off the shelves by Health Canada officers in the name of safety.  It was a Brazilian Blowout crack down!  Can you imagine?  Freeze! Hands in the air! And multiple latex-gloved little hands shoot up in shock?

According to the Health Canada press release, the Brazilian Blowout solution contains 12% formaldehyde, when only concentrations of 0.2% are deemed acceptable.  Because formaldehyde has been linked to cancer, irritation and allergic reactions, it is both a hazard to clients and stylists working with the product.  I don’t know know about you, but the first time I learned about formaldehyde, was when I had to dissect a formaldehyde-preserved frog in grade 8 science class.  Even then the  smell alone put me in a tizzy, forget letting it permeate into my hair and scalp.

Well, there are safer hair-smoothing treatments, such as the keratin treatments offered by my own favorite stylist, Shawna, at Brennen Demelo Studio.  Their focus is less on straightening, and more on bolstering the health of our hair shaft, which in turn, will tame frizz and straighten hair with its added weight. ** UPDATE: Holistic Vanity does not recommend keratin treatments.  While they contain less formaldehyde than the Brazilian Blowout, they still do possess formaldehyde (1.8%).  Apologies, the aforementioned was based on supplier misinformation.  Brennen Demelo Studio is no longer offering these treatments, and is currently looking for healthier alternatives.

But I will offer another option…Celebrate your curly-fabulousness, and be the envy of straight-maned people like myself.  Because most times, our natural look is our most beautiful.

2012-06-14T16:58:46-04:00 By |Natural Beautycare|4 Comments

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4 Comments

  1. Meredith October 26, 2010 at 8:41 am - Reply

    Thanks for this post Kristen. I have straight frizz free hair as well,and I know there has been a lot of ‘buzz’ surrounding this treatment. I am forwarding to all my curly friends!

    • kristen October 27, 2010 at 8:55 am - Reply

      No problem Meredith. We sometimes forget how dangerous these hair treatments can be. And I have many clients who go to great lengths (no pun intended) to keep theirs straight and without frizz.

  2. Jess *forever addicting* October 27, 2010 at 11:38 am - Reply

    Wow! I’ve heard of these Brazilian hair treatments, but never knew how dangerous they were. I’m happy that Health Canada is cracking down!

    Fortunately, my hair requires little to no maintenance. It’s wild and wavy, but I like it that way 😉

    Thanks for shedding some light on this topic Kristen!

    • kristen October 27, 2010 at 6:15 pm - Reply

      Totally. Kudos to Health Canada.

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