Last week while I was speaking at a trade show in New York City, my projector wouldn’t work. Of course, the Pure + Simple team panicked – eyes widened, hearts pounded, and pores sweat. I found myself improvising for 20 minutes and doing my best not to have an anxiety attack.
But after the most impromptu seminar I have ever led, we all agreed that we need a new projector – I mean it is over six years old…that’s sixty in tech years. And it’s common knowledge that technology either breaks down or becomes obsolete every couple of years, so much so, that our projector doesn’t even plug into my new, shiny Mac Book Pro- almost as if to say “I wouldn’t be caught dead fitting into that old thing”. So, it was really timely when I was sent this video about electronics and waste, it made me think again.
While technology itself is a both exciting and sexy thing, it can also be very wasteful. I have around six old phone chargers in my office right now, and a few apple accessories that simply don’t work with their new products. Beyond this, I also began to question beauty technology. How many hair straighteners, steam-cleaners, blow dryers and curling irons do we go through in a life time? And, despite this video making it clear that my electronic grave yard needs to be addressed, I don’t claim to have all the answers or solutions. So, watch this short about electronics and their design for the dump. It has made me think twice about buying a cellulite machine I’ve had my eye on.